Latent semantic analysis (LSA) is a technique in natural language processing, in particular distributional semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. LSA assumes that words that are close in meaning will occur in similar pieces of text (the distributional hypothesis). A matrix containing word counts per document (rows represent unique words and columns represent each document) is constructed from a large piece of text and a mathematical technique called singular value decomposition (SVD) is used to reduce the number of rows while preserving the similarity structure among columns. Documents are then compared by cosine similarity between any two columns. Values close to 1 represent very similar documents while values close to 0 represent very dissimilar documents. An information retrieval technique using latent semantic structure was patented in 1988 by Scott Deerwester, Susan Dumais, George Furnas, Richard Harshman, Thomas Landauer, Karen Lochbaum and Lynn Streeter. In the context of its application to information retrieval, it is sometimes called latent semantic indexing (LSI). == Overview == === Occurrence matrix === LSA can use a document-term matrix which describes the occurrences of terms in documents; it is a sparse matrix whose rows correspond to terms and whose columns correspond to documents. A typical example of the weighting of the elements of the matrix is tf-idf (term frequency–inverse document frequency): the weight of an element of the matrix is proportional to the number of times the terms appear in each document, where rare terms are upweighted to reflect their relative importance. This matrix is also common to standard semantic models, though it is not necessarily explicitly expressed as a matrix, since the mathematical properties of matrices are not always used. === Rank lowering === After the construction of the occurrence matrix, LSA finds a low-rank approximation to the term-document matrix. There could be various reasons for these approximations: The original term-document matrix is presumed too large for the computing resources; in this case, the approximated low rank matrix is interpreted as an approximation (a "least and necessary evil"). The original term-document matrix is presumed noisy: for example, anecdotal instances of terms are to be eliminated. From this point of view, the approximated matrix is interpreted as a de-noisified matrix (a better matrix than the original). The original term-document matrix is presumed overly sparse relative to the "true" term-document matrix. That is, the original matrix lists only the words actually in each document, whereas we might be interested in all words related to each document—generally a much larger set due to synonymy. The consequence of the rank lowering is that some dimensions are combined and depend on more than one term: {(car), (truck), (flower)} → {(1.3452 car + 0.2828 truck), (flower)} This mitigates the problem of identifying synonymy, as the rank lowering is expected to merge the dimensions associated with terms that have similar meanings. It also partially mitigates the problem with polysemy, since components of polysemous words that point in the "right" direction are added to the components of words that share a similar meaning. Conversely, components that point in other directions tend to either simply cancel out, or, at worst, to be smaller than components in the directions corresponding to the intended sense. === Derivation === Let X {\displaystyle X} be a matrix where element ( i , j ) {\displaystyle (i,j)} describes the occurrence of term i {\displaystyle i} in document j {\displaystyle j} (this can be, for example, the frequency). X {\displaystyle X} will look like this: d j ↓ t i T → [ x 1 , 1 … x 1 , j … x 1 , n ⋮ ⋱ ⋮ ⋱ ⋮ x i , 1 … x i , j … x i , n ⋮ ⋱ ⋮ ⋱ ⋮ x m , 1 … x m , j … x m , n ] {\displaystyle {\begin{matrix}&{\textbf {d}}_{j}\\&\downarrow \\{\textbf {t}}_{i}^{T}\rightarrow &{\begin{bmatrix}x_{1,1}&\dots &x_{1,j}&\dots &x_{1,n}\\\vdots &\ddots &\vdots &\ddots &\vdots \\x_{i,1}&\dots &x_{i,j}&\dots &x_{i,n}\\\vdots &\ddots &\vdots &\ddots &\vdots \\x_{m,1}&\dots &x_{m,j}&\dots &x_{m,n}\\\end{bmatrix}}\end{matrix}}} Now a row in this matrix will be a vector corresponding to a term, giving its relation to each document: t i T = [ x i , 1 … x i , j … x i , n ] {\displaystyle {\textbf {t}}_{i}^{T}={\begin{bmatrix}x_{i,1}&\dots &x_{i,j}&\dots &x_{i,n}\end{bmatrix}}} Likewise, a column in this matrix will be a vector corresponding to a document, giving its relation to each term: d j = [ x 1 , j ⋮ x i , j ⋮ x m , j ] {\displaystyle {\textbf {d}}_{j}={\begin{bmatrix}x_{1,j}\\\vdots \\x_{i,j}\\\vdots \\x_{m,j}\\\end{bmatrix}}} Now the dot product t i T t p {\displaystyle {\textbf {t}}_{i}^{T}{\textbf {t}}_{p}} between two term vectors gives the correlation between the terms over the set of documents. The matrix product X X T {\displaystyle XX^{T}} contains all these dot products. Element ( i , p ) {\displaystyle (i,p)} (which is equal to element ( p , i ) {\displaystyle (p,i)} ) contains the dot product t i T t p {\displaystyle {\textbf {t}}_{i}^{T}{\textbf {t}}_{p}} ( = t p T t i {\displaystyle ={\textbf {t}}_{p}^{T}{\textbf {t}}_{i}} ). Likewise, the matrix X T X {\displaystyle X^{T}X} contains the dot products between all the document vectors, giving their correlation over the terms: d j T d q = d q T d j {\displaystyle {\textbf {d}}_{j}^{T}{\textbf {d}}_{q}={\textbf {d}}_{q}^{T}{\textbf {d}}_{j}} . Now, from the theory of linear algebra, there exists a decomposition of X {\displaystyle X} such that U {\displaystyle U} and V {\displaystyle V} are orthogonal matrices and Σ {\displaystyle \Sigma } is a diagonal matrix. This is called a singular value decomposition (SVD): X = U Σ V T {\displaystyle {\begin{matrix}X=U\Sigma V^{T}\end{matrix}}} The matrix products giving us the term and document correlations then become X X T = ( U Σ V T ) ( U Σ V T ) T = ( U Σ V T ) ( V T T Σ T U T ) = U Σ V T V Σ T U T = U Σ Σ T U T X T X = ( U Σ V T ) T ( U Σ V T ) = ( V T T Σ T U T ) ( U Σ V T ) = V Σ T U T U Σ V T = V Σ T Σ V T {\displaystyle {\begin{matrix}XX^{T}&=&(U\Sigma V^{T})(U\Sigma V^{T})^{T}=(U\Sigma V^{T})(V^{T^{T}}\Sigma ^{T}U^{T})=U\Sigma V^{T}V\Sigma ^{T}U^{T}=U\Sigma \Sigma ^{T}U^{T}\\X^{T}X&=&(U\Sigma V^{T})^{T}(U\Sigma V^{T})=(V^{T^{T}}\Sigma ^{T}U^{T})(U\Sigma V^{T})=V\Sigma ^{T}U^{T}U\Sigma V^{T}=V\Sigma ^{T}\Sigma V^{T}\end{matrix}}} Since Σ Σ T {\displaystyle \Sigma \Sigma ^{T}} and Σ T Σ {\displaystyle \Sigma ^{T}\Sigma } are diagonal we see that U {\displaystyle U} must contain the eigenvectors of X X T {\displaystyle XX^{T}} , while V {\displaystyle V} must be the eigenvectors of X T X {\displaystyle X^{T}X} . Both products have the same non-zero eigenvalues, given by the non-zero entries of Σ Σ T {\displaystyle \Sigma \Sigma ^{T}} , or equally, by the non-zero entries of Σ T Σ {\displaystyle \Sigma ^{T}\Sigma } . Now the decomposition looks like this: X U Σ V T ( d j ) ( d ^ j ) ↓ ↓ ( t i T ) → [ x 1 , 1 … x 1 , j … x 1 , n ⋮ ⋱ ⋮ ⋱ ⋮ x i , 1 … x i , j … x i , n ⋮ ⋱ ⋮ ⋱ ⋮ x m , 1 … x m , j … x m , n ] = ( t ^ i T ) → [ [ u 1 ] … [ u l ] ] ⋅ [ σ 1 … 0 ⋮ ⋱ ⋮ 0 … σ l ] ⋅ [ [ v 1 ] ⋮ [ v l ] ] {\displaystyle {\begin{matrix}&X&&&U&&\Sigma &&V^{T}\\&({\textbf {d}}_{j})&&&&&&&({\hat {\textbf {d}}}_{j})\\&\downarrow &&&&&&&\downarrow \\({\textbf {t}}_{i}^{T})\rightarrow &{\begin{bmatrix}x_{1,1}&\dots &x_{1,j}&\dots &x_{1,n}\\\vdots &\ddots &\vdots &\ddots &\vdots \\x_{i,1}&\dots &x_{i,j}&\dots &x_{i,n}\\\vdots &\ddots &\vdots &\ddots &\vdots \\x_{m,1}&\dots &x_{m,j}&\dots &x_{m,n}\\\end{bmatrix}}&=&({\hat {\textbf {t}}}_{i}^{T})\rightarrow &{\begin{bmatrix}{\begin{bmatrix}\,\\\,\\{\textbf {u}}_{1}\\\,\\\,\end{bmatrix}}\dots {\begin{bmatrix}\,\\\,\\{\textbf {u}}_{l}\\\,\\\,\end{bmatrix}}\end{bmatrix}}&\cdot &{\begin{bmatrix}\sigma _{1}&\dots &0\\\vdots &\ddots &\vdots \\0&\dots &\sigma _{l}\\\end{bmatrix}}&\cdot &{\begin{bmatrix}{\begin{bmatrix}&&{\textbf {v}}_{1}&&\end{bmatrix}}\\\vdots \\{\begin{bmatrix}&&{\textbf {v}}_{l}&&\end{bmatrix}}\end{bmatrix}}\end{matrix}}} The values σ 1 , … , σ l {\displaystyle \sigma _{1},\dots ,\sigma _{l}} are called the singular values, and u 1 , … , u l {\displaystyle u_{1},\dots ,u_{l}} and v 1 , … , v l {\displaystyle v_{1},\dots ,v_{l}} the left and right singular vectors. Notice the only part of U {\displaystyle U} that contributes to t i {\displaystyle {\textbf {t}}_{i}} is the i 'th {\displaystyle i{\textrm {'th}}} row. Let this row vector be called t ^ i T {\displaystyle {\hat {\textrm {t}}}_{i}^{T}} . Likewise, the only part of V T {\displaystyle V^{T}} that contributes to d j {\displaystyle {\textbf {d}}_{j}} is the j 'th {\displaystyle j{\textrm {'th}}} column, d ^ j {\displaystyle {\hat {\textrm {d}}}_{j}} . These are not the eigenvectors, but depend on all the eigenvectors. I
Database
In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and analyze the data. The DBMS additionally encompasses the core facilities provided to administer the database. The sum total of the database, the DBMS and the associated applications can be referred to as a database system. Often the term "database" is also used loosely to refer to any of the DBMS, the database system or an application associated with the database. Before digital storage and retrieval of data became widespread, index cards were used for data storage in a wide range of applications and environments: in the home to record and store recipes, shopping lists, contact information and other organizational data; in business to record presentation notes, project research and notes, and contact information; in schools as flash cards or other visual aids; and in academic research to hold data such as bibliographical citations or notes in a card file. Professional book indexers used index cards in the creation of book indexes until they were replaced by indexing software in the 1980s and 1990s. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases spans formal techniques and practical considerations, including data modeling, efficient data representation and storage, query languages, security and privacy of sensitive data, and distributed computing issues, including supporting concurrent access and fault tolerance. Computer scientists may classify database management systems according to the database models that they support. Relational databases became dominant in the 1980s. These model data as rows and columns in a series of tables, and the vast majority use SQL for writing and querying data. In the 2000s, non-relational databases became popular, collectively referred to as NoSQL, because they use different query languages. == Terminology and overview == Formally, a "database" refers to a set of related data accessed through the use of a "database management system" (DBMS), which is an integrated set of computer software that allows users to interact with one or more databases and provides access to all of the data contained in the database (although restrictions may exist that limit access to particular data). The DBMS provides various functions that allow entry, storage and retrieval of large quantities of information and provides ways to manage how that information is organized. Because of the close relationship between them, the term "database" is often used casually to refer to both a database and the DBMS used to manipulate it. Outside the world of professional information technology, the term database is often used to refer to any collection of related data (such as a spreadsheet or a card index) as size and usage requirements typically necessitate use of a database management system. Existing DBMSs provide various functions that allow management of a database and its data which can be classified into four main functional groups: Data definition – Creation, modification and removal of definitions that detail how the data is to be organized. Update – Insertion, modification, and deletion of the data itself. Retrieval – Selecting data according to specified criteria (e.g., a query, a position in a hierarchy, or a position in relation to other data) and providing that data either directly to the user, or making it available for further processing by the database itself or by other applications. The retrieved data may be made available in a more or less direct form without modification, as it is stored in the database, or in a new form obtained by altering it or combining it with existing data from the database. Administration – Registering and monitoring users, enforcing data security, monitoring performance, maintaining data integrity, dealing with concurrency control, and recovering information that has been corrupted by some event such as an unexpected system failure. Both a database and its DBMS conform to the principles of a particular database model. "Database system" refers collectively to the database model, database management system, and database. Physically, database servers are dedicated computers that hold the actual databases and run only the DBMS and related software. Database servers are usually multiprocessor computers, with generous memory and RAID disk arrays used for stable storage. Hardware database accelerators, connected to one or more servers via a high-speed channel, are also used in large-volume transaction processing environments. DBMSs are found at the heart of most database applications. DBMSs may be built around a custom multitasking kernel with built-in networking support, but modern DBMSs typically rely on a standard operating system to provide these functions. Since DBMSs comprise a significant market, computer and storage vendors often take into account DBMS requirements in their own development plans. Databases and DBMSs can be categorized according to the database model(s) that they support (such as relational or XML), the type(s) of computer they run on (from a server cluster to a mobile phone), the query language(s) used to access the database (such as SQL or XQuery), and their internal engineering, which affects performance, scalability, resilience, and security. == History == The sizes, capabilities, and performance of databases and their respective DBMSs have grown in orders of magnitude. These performance increases were enabled by the technology progress in the areas of processors, computer memory, computer storage, and computer networks. The concept of a database was made possible by the emergence of direct access storage media such as magnetic disks, which became widely available in the mid-1960s; earlier systems relied on sequential storage of data on magnetic tape. The subsequent development of database technology can be divided into three eras based on data model or structure: navigational, SQL/relational, and post-relational. The two main early navigational data models were the hierarchical model and the CODASYL model (network model). These were characterized by the use of pointers (often physical disk addresses) to follow relationships from one record to another. The relational model, first proposed in 1970 by Edgar F. Codd, departed from this tradition by insisting that applications should search for data by content, rather than by following links. The relational model employs sets of ledger-style tables, each used for a different type of entity. Only in the mid-1980s did computing hardware become powerful enough to allow the wide deployment of relational systems (DBMSs plus applications). By the early 1990s, however, relational systems dominated in all large-scale data processing applications, and as of 2018 they remain dominant: IBM Db2, Oracle, MySQL, and Microsoft SQL Server are the most searched DBMS. The dominant database language, standardized SQL for the relational model, has influenced database languages for other data models. Object databases were developed in the 1980s to overcome the inconvenience of object–relational impedance mismatch, which led to the coining of the term "post-relational" and also the development of hybrid object–relational databases. The next generation of post-relational databases in the late 2000s became known as NoSQL databases, introducing fast key–value stores and document-oriented databases. A competing "next generation" known as NewSQL databases attempted new implementations that retained the relational/SQL model while aiming to match the high performance of NoSQL compared to commercially available relational DBMSs. === 1960s, navigational DBMS === The introduction of the term database coincided with the availability of direct-access storage (disks and drums) from the mid-1960s onwards. The term represented a contrast with the tape-based systems of the past, allowing shared interactive use rather than daily batch processing. The Oxford English Dictionary cites a 1962 report by the System Development Corporation of California as the first to use the term "data-base" in a specific technical sense. As computers grew in speed and capability, a number of general-purpose database systems emerged; by the mid-1960s a number of such systems had come into commercial use. Interest in a standard began to grow, and Charles Bachman, author of one such product, the Integrated Data Store (IDS), founded the Database Task Group within CODASYL, the group responsible for the creation and standardization of COBOL. In 1971, the Database Task Group delivered their standard, which generally became known as the CODASYL approach, and soon a number of commercial products based on this approach entered the market. The CODASYL approach of
MegaHAL
MegaHAL is a computer conversation simulator, or "chatterbot", created by Jason Hutchens. == Background == In 1996, Jason Hutchens entered the Loebner Prize Contest with HeX, a chatterbot based on ELIZA. HeX won the competition that year and took the $2000 prize for having the highest overall score. In 1998, Hutchens again entered the Loebner Prize Contest with his new program, MegaHAL. MegaHAL made its debut in the 1998 Loebner Prize Contest. Like many chatterbots, the intent is for MegaHAL to appear as a human fluent in a natural language. As a user types sentences into MegaHAL, MegaHAL will respond with sentences that are sometimes coherent and at other times complete gibberish. MegaHAL learns as the conversation progresses, remembering new words and sentence structures. It will even learn new ways to substitute words or phrases for other words or phrases. Many would consider conversation simulators like MegaHAL to be a primitive form of artificial intelligence. However, MegaHAL doesn't understand the conversation or even the sentence structure. It generates its conversation based on sequential and mathematical relationships. In the world of conversation simulators, MegaHAL is based on relatively old technology and could be considered primitive. However, its popularity has grown due to its humorous nature; it has been known to respond with twisted or nonsensical statements that are often amusing. == Theory of Operation == MegaHal is based at least in part on a so-called "hidden Markov Model", so that the first thing that Megahal does when it "trains" on a script or text is to build a database of text fragments encompassing every possible subset of perhaps 4, 5, or even 6 consecutive words, so that for example - if MegaHal trains on the Declaration of Independence, then MegaHal will build a database containing text fragments such as "When in the course", "in the course of", "the course of human", "course of human events", "of human events, one", "human events, one people", and so on. Then if Megahal is fed another text, such has "Superman, Yes! It's Superman - he can change the course of mighty rivers, bend steel with his bare hands - and who disguised at Clark Kent …" IT MIGHT induce Megahal to apparently bemuse itself to proffer whether Superman can change the course of human events, or something else altogether - such as some rambling about "when in the course of mighty rivers", and so on. Thus likewise - if a phrase like "the White house said" comes up a lot in some text; then Megahal's ability to switch randomly between different contexts which otherwise share some similarity can result at times in some surprising lucidity, or else it might otherwise seem quite bizarre. == Examples == There are some sentences that MegaHAL generated: CHESS IS A FUN SPORT, WHEN PLAYED WITH SHOT GUNS. and COWS FLY LIKE CLOUDS BUT THEY ARE NEVER COMPLETELY SUCCESSFUL. == Distribution == MegaHAL is distributed under the Unlicense. Its source code can be downloaded from the Github repository.
Apertus (LLM)
Apertus is a public large language model, developed by the Swiss AI Initiative (a collaboration between EPFL, ETH Zurich, and the Swiss National Supercomputing Centre). It was released on September 2, 2025, under the free and open-source Apache 2.0 license. Designed initially for business and research use cases around the world, Apertus was trained on over 1800 languages, and comes in 8 billion or 70 billion parameter versions and is available on Hugging Face for download. The model was developed aiming to adhere to European copyright law, and is one of the first examples of AI as a public good in the vein of AI Sovereignty. It is also the first large model to comply with the European Union's Artificial Intelligence Act. At its launch, the model creators emphasized multilinguality, transparency, and auditability as priorities in contrast to commercial frontier model. While international reception was largely positive, the first iteration was significantly behind the capabilities of frontier models and needs adaptation for many use cases with chatbots being a secondary but not a primary use case. As of late 2025, it was considered the largest and most capable fully open model. The capability of future models will depend in part on how much more funding can be secured.
Cognition Network Technology
Cognition Network Technology (CNT), also known as Definiens Cognition Network Technology, is an object-based image analysis method developed by Nobel laureate Gerd Binnig together with a team of researchers at Definiens AG in Munich, Germany. It serves for extracting information from images using a hierarchy of image objects (groups of pixels), as opposed to traditional pixel processing methods. To emulate the human mind's cognitive powers, Definiens used patented image segmentation and classification processes, and developed a method to render knowledge in a semantic network. CNT examines pixels not in isolation, but in context. It builds up a picture iteratively, recognizing groups of pixels as objects. It uses the color, shape, texture and size of objects as well as their context and relationships to draw conclusions and inferences, similar to human analysis. == History == In 1994 Professor Gerd Binnig founded Definiens. CNT was first available with the launch of the eCognition software in May 2000. In June 2010, Trimble Navigation Ltd (NASDAQ: TRMB) acquired Definiens business asset in earth sciences markets, including eCognition software, and also licensed Definiens' patented CNT. In 2014, Definiens was acquired by MedImmune, the global biologics research and development arm of AstraZeneca, for an initial consideration of $150 million. == Software == Definiens Tissue Studio Definiens Tissue Studio is a digital pathology image analysis software application based on CNT. The intended use of Definiens Tissue Studio is for biomarker translational research in formalin-fixed, paraffin-embedded tissue samples which have been treated with immunohistochemical staining assays, or hematoxylin and eosin (H&E). The central concept behind Definiens Tissue Studio is a user interface that facilitates machine learning from example digital histopathology images to derive an image analysis solution suitable for the measurement of biomarkers and/or histological features within pre-defined regions of interest on a cell-by-cell basis, and within sub-cellular compartments. The derived image analysis solution is then automatically applied to subsequent digital images to objectively measure defined sets of multiparametric image features. These data sets are used for further understanding the underlying biological processes that drive cancer and other diseases. Image processing and data analysis are performed either on a local desktop computer workstation, or on a server grid. eCognition The eCognition suite offers three components that can be used stand-alone or in combination to solve image analysis tasks. eCognition Developer is a development environment for object-based image analysis. It is used in earth sciences to develop rule sets (or applications) for the analysis of remote sensing data. eCognition Architect enables non-technical users to configure, calibrate and execute image analysis workflows created in eCognition Developer. eCognition Server software provides a processing environment for batch execution of image analysis jobs. eCognition software is utilized in numerous remote sensing and geospatial application scenarios and environments, using a variety of data types: Generic: Rapid Mapping, Change Detection, Object Recognition By environment: Diverse Landcover Mapping, Urban Analysis (i.e. impervious surface area analysis for taxation, property assessment for insurance, inventory of green infrastructure), Forestry (i.e. biomass measurement, species identification, firescar measurement), Agriculture (i.e. regional planning, precision farming, crisis response), Marine and Riparian (i.e. ecosystem evaluation, disaster management, harbor monitoring). Other: Defense, security, atmosphere and climate The online eCognition community was launched in July 2009 and had 2813 members as of July 9, 2010. Membership is distributed globally and user conferences are held regularly, the last having taken place in November 2009 in Munich, Germany. The bi-annual GEOBIA (Geographic Object-Based Image Analysis) conference is heavily attended by eCognition users, with the majority of presentations based on eCognition software.
Texture artist
A texture artist is an individual who develops textures for digital media, usually for video games, movies, web sites and television shows or things like 3D posters. These textures can be in the form of 2D or (rarely) 3D art that may be overlaid onto a polygon mesh to create a realistic 3D model. Texture artists often take advantage of web sites for the purposes of marketing their art and self-promotion of their skills with the goal of gaining employment from a professional game studio or to join a team working on a "mod" (modification) of an existing game in hopes of establishing industry or trade credentials.
Lexical choice
Lexical choice is the subtask of Natural language generation that involves choosing the content words (nouns, non-auxiliary verbs, adjectives, and adverbs) in a generated text. Function words (determiners, for example) are usually chosen during realisation. == Examples == The simplest type of lexical choice involves mapping a domain concept (perhaps represented in an ontology) to a word. For example, the concept Finger might be mapped to the word finger. A more complex situation is when a domain concept is expressed using different words in different situations. For example, the domain concept Value-Change can be expressed in many ways: The temperature rose: the verb rose is used for a Value-Change in temperature which increases the value. The temperature fell: the verb fell is used for a Value-Change in temperature which decreases the value. The rain got heavier: the phrase got heavier is used for a Value-Change in precipitation amount when the precipitation is rain. Sometimes words can communicate additional contextual information, for example: The temperature plummeted: the verb plummeted is used for a Value-Change in temperature which decreases the value, when the change is rapid and large. Contextual information is especially significant for vague terms such as tall. For example, a 2m tall man is tall, but a 2m tall horse is small. == Linguistic perspective == Lexical choice modules must be informed by linguistic knowledge of how the system's input data maps onto words. This is a question of semantics, but it is also influenced by syntactic factors (such as collocation effects) and pragmatic factors (such as context). Hence NLG systems need linguistic models of how meaning is mapped to words in the target domain (genre) of the NLG system. Genre tends to be very important; for example the verb veer has a very specific meaning in weather forecasts (wind direction is changing in a clockwise direction) which it does not have in general English, and a weather-forecast generator must be aware of this genre-specific meaning. In some cases there are major differences in how different people use the same word; for example, some people use by evening to mean 6PM and others use it to mean midnight. Psycholinguists have shown that when people speak to each other, they agree on a common interpretation via lexical alignment; this is not something which NLG systems can yet do. Ultimately, lexical choice must deal with the fundamental issue of how language relates to the non-linguistic world. For example, a system which chose colour terms such as red to describe objects in a digital image would need to know which RGB pixel values could generally be described as red; how this was influenced by visual (lighting, other objects in the scene) and linguistic (other objects being discussed) context; what pragmatic connotations were associated with red (for example, when an apple is called red, it is assumed to be ripe as well as have the colour red); and so forth. == Algorithms and models == A number of algorithms and models have been developed for lexical choice in the research community, for example Edmonds developed a model for choosing between near-synonyms (words with similar core meanings but different connotations). However such algorithms and models have not been widely used in applied NLG systems; such systems have instead often used quite simple computational models, and invested development effort in linguistic analysis instead of algorithm development.